Let’s be honest…Facebook has been an absolute game-changer for tradies and small service businesses across Brisbane.
Setting up a page is free. It’s easy to share photos of your work. Your mates can leave you reviews. What’s not to love?
But here’s the thing…while Facebook is a great starting point, relying on it as your only online presence in 2025 is risky. You may not know it but it could be costing you more work than you realise.
At Gold Edge Digital, we love working with tradies and service providers across Brisbane and Moreton Bay. As a digital agency, we see most small business owner – especially the younger and the more tech savvy ones – have their own facebook page. It is almost a no-brainer. So, let’s unpack why having just a Facebook page isn’t enough anymore and how having your own website can take your business to the next level.
You Don’t Own Your Facebook Page – Facebook Does
This is the biggest issue, and most business owners don’t realise it.
Your Facebook page lives on Facebook’s platform. That means you’re subject to their rules, algorithms, and changes…which tends to happen a lot.
One friend of ours, Tony the painter from Mango Hill, had a booming Facebook presence… until one day, his page got flagged by mistake. It took over a week to get it sorted, and during that time, he lost leads. His only online presence had vanished overnight.
With your own website, you’re not at the mercy of someone else’s platform. It’s yours. You control the content, the branding, and the way it’s found.
Facebook Doesn’t Show All Your Content to Everyone
Ever noticed that your business posts don’t get as much reach as they used to?
That’s because Facebook’s algorithm limits how many people see your content unless you pay to boost it. It’s called “pay to play,” and it’s getting harder for small businesses to get seen for free.
With a website, you’re not fighting an algorithm. Visitors see everything you want them to see. You can showcase your services, testimonials, contact form, photos, pricing, FAQ, you name it.
Google Search = Ongoing, Free Leads
When someone needs an emergency plumber, a local builder, or an electrician near them, what do they do?
They don’t open Facebook. They open the ever reliable Google search bar.
If you don’t have a website, you’re missing out on organic search traffic. These are the people actively looking for the services you offer on the google search engine. And while you can appear in Google with a Facebook page, it’s limited and doesn’t give you control over keywords or the user experience.
With a well-built website that’s optimised for SEO, your business can show up for:
🔍 “Bathroom renovation North Lakes”
🔍 “After hours electrician Brisbane”
🔍 “Affordable roof repairs Redcliffe”
This means new leads coming in without spending on ads every single week.
Websites Build Trust and Credibility
Anyone can make a Facebook page. Scammers do it all the time.
But a professionally designed website shows that you’ve invested in your business. It creates instant trust especially if it showcases your past work, has real customer testimonials, lists your ABN plus qualifications and offers clear service areas and contact information.
Carlyn is a support worker based in North Lakes. She told us that after launching her website, customers started booking directly from her site and mentioning how “professional” she looked even though her services hadn’t changed at all.
Perception matters.
You Can Still Use Facebook – But Now It’s Part of a Bigger Strategy
Let’s be clear: we’re not anti-Facebook. Far from it.
In fact, we encourage all our clients to use social media — but as part of a broader digital strategy that includes:
✅ A website
✅ Google Business Profile
✅ Basic SEO
✅ Facebook/Instagram posts
The website becomes the central hub that everything links back to. It helps you appear on Google, collect leads, and look legit — while your social media helps you stay top of mind.
Bonus Perks of Having a Website in 2025
If you’re still not convinced of having your own website, take a look a this list of bonus that you can get by having a great digital presence:
- 💬 Customers can contact you 24/7 via a contact form
- 📸 You can showcase full galleries of your past work
- 💻 You can write blog posts to boost SEO (like this one!)
- 📱 Your site works beautifully on mobile
- 💡 It’s easier to track how people are finding you
And if you choose a team like us to build and maintain it, you don’t need to worry about the tech side.
Not Sure If You’re Ready for a Website? Start Here.
Look, we get it. Building a website feels like a big step. But it doesn’t have to be complicated or expensive.
At Gold Edge Digital, we specialise in websites for tradies and service providers who just want something clean, professional, and easy to update. No fluff. No tech-speak. Just a site that works hard in the background to support your business.
Let’s Get You Online — Properly.
Still using only Facebook? We’d love to show you how a simple website can help you grow your business without relying on social media alone.
👉 [Book a free website discovery call]
📞 Or give us a ring at [0497616395]
